The future is here! We are entering a new age of technology, of outstanding devices and affordable gadgets. It’s hard to predict what each smartphone manufacturer will do in the future, but one thing is certain: we’ll witness a hard competition to create devices that have reasonable prices. The main interest will probably be the mid-range smartphone market, where we can expect the average price to drop. According to a study created by International Data Corporation’s Worldwide Quarterly Mobile Phone Tracker (IDC), the price will drop from $297 down to $241 per device. The same study unveiled that emerging markets like India will develop $100 smartphones. In contrast, the price for the flag ship devices will remain in the same price range. This way, customers that want quality could get high specs at an affordable price.
According to IDC, there will be more than a billion smartphones sold in 2014, 1.3 billion to be specific. Although this is an estimation, the same source say that we can expect 1.9 billion smartphones to be sold in the year 2018. However, the smartphone sales will increase only by 4.2% in the same period. Following the current trend, we can expect large sales for Android devices and large revenues for Apple.
Currently, the market is dominated by Android in terms of volume, but there are many users that love the iOS’s approach to glam and performance. Other emerging operating systems like Tizen and Firefox could penetrate the market only if they come with an attractive price or a new radical approach.
There are many concepts ready to be implemented, but Google’s Project Ara teased a cool device that could revolutionize the market in interesting ways, allowing the user to create his own device. Upgrading the device will be made differently, by acquiring new parts. I’m not sure how to market will react to this device, but its premise is really good. We can expect interesting gadgets in the future!